The Greatest Consumer Story of Our Lifetime
A briefing for founders of Western personal care brands.
The Country
Already the largest economy on earth
IMF World Economic Outlook (GDP, PPP) · 2024-25
Twice the entire United States, and all of them shopping
365m more paying customers than every person in America.
America’s whole year, every seven weeks. Tastes move fast here.
CSIS ChinaPower; CPCA; US Census · 2025-26
The Market
The world's second largest beauty market, and one of the few still growing
Europe is larger than China as a bloc. It is also twenty-seven registration regimes, twenty-four languages and no single shelf. China is one filing system, one language and one national account structure, and adds about $4bn a year while the West is flat.
Beauty and personal care retail value and growth. Euromonitor International via Woodburn Global and China Briefing; Cosmetics Europe; KPMG · 2023-25
Why China is the right next market for your brand
A growing, winnable market, without the operational risk of doing it yourself.
Beauty and personal care adds about $4bn a year in China. The US and Europe are flat. You grow here without taking share from anyone.
The market leader holds only 10% and is losing share. Premium natural positions are open right now.
No office, no hires, no inventory risk. AOG buys the goods and operates the market; you receive purchase orders. Brands we handle do $30M a year here.
Same formula. New market. Fully operated for you.
Who We Are
We take Western personal care brands to the Chinese consumer, and we own every step in between
One brand in 2008. A national platform today.
Four steps, nine months, from signature to shelf
Register products, hold licences and own the filings.
National accounts we already supply, stocked from our warehouses.
Local identity, pricing, in-store advisors, e-commerce.
Track sell-through, replenish, protect price and reorder.
We collect from your factory. Special-use filings take longer; we flag them before signature.
Already on shelf here
A new brand joins a route that already runs, offline, online and inside a live portfolio.
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From zero to $30M a year
A 1970 California brand nobody in China had heard of. Imported in 2008. Now one of the largest natural personal care brands in the country.